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Sudden Cardiac Arrest is indiscriminate.

It can strike anyone at any time regardless of age, medical history or level of fitness. Each year in Britain alone more than 30,000 incidents happen outside of a hospital and less than one in ten victims survive.

Knowing what to do when Sudden Cardiac Arrest strikes could save a life. A fast response is vital – the chances of survival drop by 20% every minute without treatment – but the average ambulance response time is over 11 minutes.

AED stands for Automated External Defibrillator, a portable device designed for the emergency treatment of Sudden Cardiac Arrest. It analyses the heart’s rhythm and, if needed, delivers a controlled electric shock to the chest to help blood pump normally again.

Despite the fact that public access defibrillators have saved countless lives, many businesses are still reluctant to invest in them. Here we look at ten reasons why and discuss some of the most common misconceptions.

Treating a victim of Sudden Cardiac Arrest can be incredibly daunting – especially when you know that every second counts. As well as the panic of an emergency situation and making sure you follow the correct rescue procedure, you might also be worrying about legal claims if something goes wrong or you injure the patient. This may cause you to hesitate and waste valuable time.

AEDs are designed to be as simple to use as possible so that anybody can save a life in the event of an emergency. You should be able to rely on the AED to make all the decisions for you and guide you through the process step by step, so defibrillator training isn’t compulsory. However, … Continued

You never know when or where a sudden cardiac arrest will strike. Outside of a hospital, a victim’s chances of survival without rapid defibrillation is less than one in ten. That’s why you can find an AED in more and more places – schools, workplaces, sports clubs, tourist locations – anywhere there’s likely to be a large concentration of people.

The Lifeline AED is designed to be as simple to use as possible so that anybody can save a life in the event of an emergency.

Sudden Cardiac Arrest can strike even the fittest and most active and there have been many high-profile cases among sports people in recent years. As a result of this and the growing awareness around sudden cardiac arrest, British cyclists from academy level will now have mandatory heart scans.

Sued for first aid People worry about being sued for first aid when helping others, yet in most cases, an immediate response with no hesitation is essential to saving the life of a victim. Rapid defibrillation is the only proven way to treat Sudden Cardiac Arrest and it can mean the difference between life and … Continued

Quick defibrillation is the only proven way to treat a sudden cardiac arrest outside a hospital – without it, a victim’s chances of survival is less than one in ten. You know why you need to buy a defibrillator but how do you actually approach buying one.

Most importantly you need to buy a defibrillator (AED) that you can depend on in an emergency situation so here are some important factors to consider when buying a defibrillator.